Which Types of Marketing Work for Small and Micro Businesses?

Some Small Business Entrepreneurs find it tough in this economy...

In a 2008 Micro Business survey by Flying Solo, 44% of participants said the biggest challenge they faced was finding enough clients/customers. Wouldn’t it be good if that was made a little easier and less expensive? Business people need marketing that gets results, and that is what I have been studying for years.

While 85% of respondents found clients through word-of-mouth, 31.9% found customers through their website, 32.8% through other business partnerships, and 27.4% through social networking and forums. Cold calling ranked way down at 15%... eye-opening figures for sure. Perhaps we should not be afraid to try new marketing mediums.

Many advertising salespeople out there are getting desperate… because things are changing. Businesses of all sizes are taking some budget away from traditional print, radio, and TV, and focussing more online, with the aim of creating ‘touch-points’ with customers. Meaning, the organisation is visible and even interacts

with the customer where they are having fun, sharing and communicating – like in a virtual community or social network.

Most of us know how important it is to make our websites search engine optimised. Amazingly, only 18% of the 1411 participants had their website SEO working satisfactorily, with a large proportion having done no SEO at all. Search Engine Optimisation is one of those things that can be done with zero budget if you have the right knowledge, and I explain how in my new guide. It is befuddling to me that something that can attract customers naturally is not even being done by the majority.

How hard is it to be exceptional on the internet? It’s not hard, if you have a roadmap.

In the Internet Marketing Secrets ebook, you will be given the knowledge to market and test it all yourself, or get the help should you need it, all online. I’ve been around the net since 1996 and witnessed all the hoopla surrounding new technologies. So I know that what every business person needs is a PRACTICAL and SIMPLE TO IMPLEMENT guide – with links to further training for the advanced players. Join our mailing list for this free ebook.