Is Content Marketing (Free Info) Right for Your Business?
Things have changed...
In the old days it was expensive to use print advertising in line with content marketing (giving away free reports, booklets, or study findings).
But now, with email marketing and your own website, it can be virtually pocket change to offer free reports on your core topic to interested visitors.
The thing is, you don't have to be THE expert -- your writer may interview or research experts and surveys to find out the latest data. She also asks for what your customers have said. This gives an all-round perspective on the issues and challenges surrounding your target market's needs.
The type of business which could use this strategy could be:
- Vendor of consumer products (not a commodity) - perhaps something that involves many myths or taboos.
- A B2B service which is often misunderstood (e.g. copywriting!) - clear benefits can be outlined for the reader.
White Papers for B2B marketing
The white paper looks like a how-to article or industry report, and it goes about educating prospects about a problem and how to solve it.
In times past, a business-oriented company would print glossy brochures for their sales force. Whereas now they turn to internet and email-based marketing, informative web pages, and the white paper as a major lead generation tool.
Types of White Papers:
- A report outlining the choices and costs facing the target market (e.g. inhouse secretary transcription vs outsourced voice-to-text dictation for medics).
- A report on the ROI of the vendor's type of software or solution and comparison to other choices.
- You name it, anything that is written in an educational style.
Costs of White Paper Copywriting:
Speak to Power of Words for a quote to write a unique report or white paper for your enterprise. Ranges from $400 - $1,000, depending on length and research required. Contact us to request the Report on Writing White Papers or Reports.