If you are confused about online/email marketing or attracting new clients to a website, Power of Words can advise on the tools to suit you. My background in business marketing, online marketing experience and training in SEO, all helps me to gain an insight into your marketing materials.

Pay-per-click advertising benefits include: visible return-on-investment, only pay for what you need, and improved on-page SEO because of certain measures we need to take. Many new advertisers start an Adwords campaign but go months without worthwhile results (getting caught in bidding wars). The trick is in creating an ad that captures 'the right' keyword searches, making your ad relate to your landing page, and having the same keywords/phrases on the landing page and titles. If planned well, online advertising usually works out much cheaper than traditional forms of advertising.

Power of Words clients get the added benefit of Jen's recent Google knowledge, including how to optimise your local listing to put you in front of competitors' listings.

All online vendors want effective direct response sales letters. I had a 10% conversion rate with a sales letter for my book "Sack Your Financial Planner", on a low advertising budget. If you build credibility in various ways, then your sales conversion rate can be even higher. If you are not happy with paying $10,000 per sales letter, with the same old hype, consider my service.

I can give the written voice a dinkum Aussie flavour, if that's your market. I follow the tried and true outline of sales letters, but I don’t write the testimonials (yes, some freelancers write bogus ones!). Costs range between $500 and $1500 per product letter, depending on length. I can also advise on floating opt-ins (hover ads) to capture visitor’s email addresses for further marketing.

For copywriting and content decisions on your website, Power of Words can help you. With every new website project, you will receive a detailed assessment of what may be improved upon (structure, tags, testimonials, function, etc) as well as copy written specifically for your business and industry.

SEO: Keywords and phrases are researched, based on your suggestions and my own step-by-step research. The more it matters to your business, the more time we will spend on SEO (i.e. to get ranked well for relevant keywords in a highly competitive industry).

Editing of existing websites: I will work with you to achieve your business goals and improve readability and function. Proofreading is part of my process to ensure correct tone, voice, and general grammar.

For businesses new to the web, or in the process of a makeover, our partnership with Red Planet Design means you can secure a clean, modern website tailored to your needs, at a very reasonable package price. Websites can include rotating banners and showcase portfolios.

Be assured that when you secure a website at RPD, I will be writing your Page titles, description, headlines, and writing or editing your content. As a team we help new businesses get found online. Unlike many other service providers, we pay attention to the details which affect whether a customer will click on your link and eventually call you.

Web Site packages are available from $795. Please enquire at www.RedPlanetDesign.com.au for a quote for your website project.