Power of Words - freelance copywriter in Brisbane, Australia

Internet Sales Letter for ebook

This sales letter was one of three created for Above All Healing, promoting their spiritual development eBooks. Edited from the real story included in the book, I added headings, testimonials, and improved flow.
Press Releases for Open2View

Open2View needed 2 press releases written. Interviewed and edited PR for local photographers.
Cadet Corporate Brochure

Cadet International College wanted a 12-page brochure to inform and interest intending students. Project was started, but involved more research and writing of various sections.
Copy for American Soda Company range of websites

Met with Australian distributor of soft drinks to write copy for: American Soda Co, Boylans Bottleworks, Mixers, and Mash. Involved tasting and researching 25 different beverage flavours - quite a task!
Leverage website

Penny came to us not knowing anything about websites. I took her rough copy and polished it up, added testimonials, links, and advised on website structure, in conjunction with Red Planet Design.
Red Planet Recruitment

Copy editing of text for entire site (exclusive of news).
Habitat Homes SEO website copy

Researched keywords and inserted popular ones in the copy of this new housing developer. Draft copy only.
Sales Letter for book "Sack Your Financial Planner"

Long direct sales letter for my own book. One part is like an article on 10 reasons to Sack your Financial Planner, and the second part tells the reader what they will learn in the book. Set up Adwords and achieved 10% sales conversion for bound book.
Editorial based on press release

Two press releases I wrote for Plunkett & Johnson were printed (alongside the ad we created) in GX Report magazine, 2004.
Frameworks CED brochure

Copywriting of 8-page corporate brochure, summarising longer document.
Thinking Culture website copy

Thinking Culture website copy, for a Change Management consultant.
Northside Driver Training Website

Wrote website copy and SEO titles for Northside Driver Training's new website.
Peter Jones Constructions Website

After initial briefing, compiled and extended website copy for this custom home builder.

My Portfolio

This is a selection of my copywriting and editing work completed over the past four years.

In addition, I have written tourist fact sheets, newsletters, and an OH&S interactive CD and workbook.

I enjoy new challenges, so please enquire for any project you may have.

This sales letter was one of three created for Above All Healing, promoting their spiritual development eBooks. Edited from the real story included in the book, I added headings, testimonials, and improved flow.

Open2View needed 2 press releases written. Interviewed and edited PR for local photographers.

Cadet International College wanted a 12-page brochure to inform and interest intending students. Project was started, but involved more research and writing of various sections.

Met with Australian distributor of soft drinks to write copy for: American Soda Co, Boylans Bottleworks, Mixers, and Mash. Involved tasting and researching 25 different beverage flavours - quite a task!

Penny came to us not knowing anything about websites. I took her rough copy and polished it up, added testimonials, links, and advised on website structure, in conjunction with Red Planet Design.

Copy editing of text for entire site (exclusive of news).

Researched keywords and inserted popular ones in the copy of this new housing developer. Draft copy only.

Long direct sales letter for my own book. One part is like an article on 10 reasons to Sack your Financial Planner, and the second part tells the reader what they will learn in the book. Set up Adwords and achieved 10% sales conversion for bound book.

Two press releases I wrote for Plunkett & Johnson were printed (alongside the ad we created) in GX Report magazine, 2004.

Copywriting of 8-page corporate brochure, summarising longer document.

Thinking Culture website copy, for a Change Management consultant.

Wrote website copy and SEO titles for Northside Driver Training's new website.

After initial briefing, compiled and extended website copy for this custom home builder.