Repurposing Content Repurposing Content Repurposing Content
Would you like to save some time? Then listen closely... repurposing content will save your business both time and money.
If you have an original consumer-friendly article, then make it dance a few jigs; load it on your website, upload it to an ezine article bank, e.g. www.therepozitory.com.au, put a summary or the whole article in your enewsletter, and load it onto your Facebook page (use Notes section).
If you have a good news release, then many choices arise. Approach the news media directly with a cover email and a release attached (remembering contact details always), post it to PRWeb.com for global visibility, or if it’s only of local relevance, choose your media on www.seekingmedia.com.au. Most news release distribution services do provide a way to include social media tags, which are picked up in Technorati, DIGG, del.icio.us, etc., increasing your impact even more.
Also put a summary into your enewsletter with a link to the full story on your website news/media page. If you have a news section, it takes very little time to establish an RSS feed button so anyone interested can subscribe to your news.
Remember that a lot of consumers are picking up news directly online these days, so sometimes it's not necessary to have a buddy-buddy relationship with magazine and news editors worldwide. But it does help if you want to target a niche industry and an exclusive magazine, to look into what the editors are WANTING to receive. Because they get many, many releases from PR people, and just once they would like to have a real person asking the editor what they want to feature in the issue after next (that's how far they work ahead).
When repurposing your content, remember that you are catching a wider cross-section of audience, and very few people will be reading it twice, although that depends on your marketing reach.
By Jennifer Lancaster, Power of Words