Luckily, to create web logs, you don’t even have to be a great writer. As people are searching for specific, helpful content, they are looking for ideas in plain English.

With blogging, you must remember that is not like advertising; first you must build your credibility and this means focussing on giving readers good value. That said, a blog can be a great way to gain more traffic to your site, and get people talking about issues in your industry.

So, remember to add your URL (main link) to your website and, if the blog is a separate entity, fill out the ‘About’ information section with a summary of your background.

How Often Should I Write?

This depends on your time, but if you put aside half an hour per week, this should be enough to write a good post. Prior to writing, you should read a few business magazines and/or content rich websites, so that you are up-to-date on today’s talked about issues. The latest Dynamic Business and Nett magazine issues talk about:

• Beginner’s guide to social media
• Using Twitter
• Working from virtually anywhere (virtual offices, PAs, technology)
• How should importers deal with today’s difficulties
• Cloud computing and outsourcing of IT
• Rewarding staff on a shoestring
• Starting your own social network
• How green is my computer? (Environment and IT)
• Beginner’s guide to content management
• Business-class service (for B2B)
• Foreign trade for the small business