Website marketing, seo
Simple Tips for SEO
20/07/09 17:23
Page Title
Ensure that you have a good page title that describes what the page is about and keep it short, up to a maximum of 65 characters. Include your field and your general location, if location is pertinent.
Headings
The most important header tag is the h1 tag. It is a heading tag that is big and bold. It used to be a critical SEO factor but now its just one factor. Be sure to include one h1 tag at the top of the page but ensure it is not the same as the title Tag (or incur a penalty for over-optimisation).
Keywords
Keyword density used to be the rage a few years ago and the belief was that the more number of times the keyword phrase appeared in the copy, the search engines recognised it and ranked the page well. This is not true. Copy that is meaningful and appealing to humans is the most important criterion.
Subheadings will break up the text and allow for quicker scanning of important areas by readers.
Focus
Does your Copy answer the queston "what's in it for me"? If so, you are on your way to better sales conversion rates. If not, a rewriting of your website by a copywriter will highlight the various benefits of your services.
Ensure that you have a good page title that describes what the page is about and keep it short, up to a maximum of 65 characters. Include your field and your general location, if location is pertinent.
Headings
The most important header tag is the h1 tag. It is a heading tag that is big and bold. It used to be a critical SEO factor but now its just one factor. Be sure to include one h1 tag at the top of the page but ensure it is not the same as the title Tag (or incur a penalty for over-optimisation).
Keywords
Keyword density used to be the rage a few years ago and the belief was that the more number of times the keyword phrase appeared in the copy, the search engines recognised it and ranked the page well. This is not true. Copy that is meaningful and appealing to humans is the most important criterion.
Subheadings will break up the text and allow for quicker scanning of important areas by readers.
Focus
Does your Copy answer the queston "what's in it for me"? If so, you are on your way to better sales conversion rates. If not, a rewriting of your website by a copywriter will highlight the various benefits of your services.
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