marketing materials
Benefits of Ezines (Newsletters by Email)
03/07/09 20:03
First of all, let’s look at why people purchase:
Your clients receiving this regular reminder of your services will also bring in more sales - and more profits, since you didn’t have to pay again to acquire them.
Your regular ezine creates a long-term communication channel between your business and the prospect/client. As long as they have given their permission to be emailed (opted in or past client), and you provide an unsubscribe link at the foot of the email, this mailing is not considered “spam”.
Then, when the time is right for them, the person or brand who comes to mind will be the one that provided the best information and fulfillment of that particular need.
Marketing your ezine is a low-cost way to grow your business. To your subscribers, your business is only a click or a call away, and curiosity may soon overwhelm them to contact you.
Ezines are an interactive process. You can easily conduct surveys and also test which articles are more popular. A survey allows you to collect some demographics for more targeted marketing, and you could provide a small prize or discount offer in return.
Ezines can easily drive traffic to your website, and links can zero into what you want to show them. These clicks can be tracked.
Instead of gambling a lot of marketing dollars on advertising a new product, you can market test an ad for a new widget or new idea for service in your regular ezine, and check response rates. Email is free, whereas mailouts and print advertising are most definitely not.
Once established, you can if you wish include third-party advertisements in your ezine, and advertisers will pay you for this.
But How Do I Create an Ezine?
To create a successful ezine, it must be unique, targeted, relevant and concise. To grow your reputation, it must also be well written. Since ezines are now freely available for people to pick and choose, yours must convey original content.
You are probably way too busy doing what you do best to compile a well-researched newsletter every month. That’s where using a professional writer comes in. It is my job to make the ezine sound like it has come straight from you (the publisher) as an expert in your field. Other industry experts can also be called on to lend credibility. So write a brief and get a few quotes from copywriters, such as Power of Words. We offer affordable copywriting from a home office.
Then you just need to choose your automated email provider, which I can recommend, try the free monthly trial, and then you are on your way. After the first month it costs from around $31 per month depending on subscriber numbers.
Once the setup has been completed, by using outsourcers, managing an ezine can totally be taken out of your hands, leaving you more time to talk to your customers, friends, or dog.
- They have a problem or need, and the product meets their needs
- They have trust in you, your brand or offering
- The timing is right – they want it now
Your clients receiving this regular reminder of your services will also bring in more sales - and more profits, since you didn’t have to pay again to acquire them.
Your regular ezine creates a long-term communication channel between your business and the prospect/client. As long as they have given their permission to be emailed (opted in or past client), and you provide an unsubscribe link at the foot of the email, this mailing is not considered “spam”.
Then, when the time is right for them, the person or brand who comes to mind will be the one that provided the best information and fulfillment of that particular need.
Marketing your ezine is a low-cost way to grow your business. To your subscribers, your business is only a click or a call away, and curiosity may soon overwhelm them to contact you.
Ezines are an interactive process. You can easily conduct surveys and also test which articles are more popular. A survey allows you to collect some demographics for more targeted marketing, and you could provide a small prize or discount offer in return.
Ezines can easily drive traffic to your website, and links can zero into what you want to show them. These clicks can be tracked.
Instead of gambling a lot of marketing dollars on advertising a new product, you can market test an ad for a new widget or new idea for service in your regular ezine, and check response rates. Email is free, whereas mailouts and print advertising are most definitely not.
Once established, you can if you wish include third-party advertisements in your ezine, and advertisers will pay you for this.
But How Do I Create an Ezine?
To create a successful ezine, it must be unique, targeted, relevant and concise. To grow your reputation, it must also be well written. Since ezines are now freely available for people to pick and choose, yours must convey original content.
You are probably way too busy doing what you do best to compile a well-researched newsletter every month. That’s where using a professional writer comes in. It is my job to make the ezine sound like it has come straight from you (the publisher) as an expert in your field. Other industry experts can also be called on to lend credibility. So write a brief and get a few quotes from copywriters, such as Power of Words. We offer affordable copywriting from a home office.
Then you just need to choose your automated email provider, which I can recommend, try the free monthly trial, and then you are on your way. After the first month it costs from around $31 per month depending on subscriber numbers.
Once the setup has been completed, by using outsourcers, managing an ezine can totally be taken out of your hands, leaving you more time to talk to your customers, friends, or dog.
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