Anyone who has lurked on the Flying Solo forums, realises the amazing breadth and depth of talent hidden in back bedrooms around Australia. For others hard at work in traditional servicing businesses, they are weighing the odds between having the perceived safety of using an agency or company that employs staff and talks the language of the corporates... or realising that their marketing/IT needs can be filled best by 2-3 trustworthy freelancers.

One advantage is that small businesses on a budget can order up a small project of low-cost, like Adwords management, that their staff might flounder with, to gain better results. Similarly, if the freelancer knows about SEO they can educate the business owner of the benefits and work it into a web makeover or content writing job... without expecting them to pay $2,000 upfront for SEO without knowing the return. Conservative business managers tend to believe it only when they see the numbers and the results. Inch by inch, it’s a cinch!