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Internet Marketing is Driving Me Crazy - Help is Here!
What is Optimum Marketing?
It combines powerful copywriting with the most effective marketing for your enterprise.
Personalise - Because people like their own name
Optimise - Your website and copy so people can find you if searching with search engines
Automate - Follow up and remind customers with email
Measure - Track and measure promotions to know what is working and what could be improved.
Jennifer Lancaster seeks to understand your small business and write outstanding SEO copy tailored for the customer, not just the search engines. At last - an affordable copywriting service in Brisbane.
Solving the Marketing Problems of Small Business
Problem 1: Haphazard marketing – you've tried lots of expensive ads, banners, flyers, and the like, but still no clue what works. Small business owners and entrepreneurs must find what works for promoting their products and then finetune it.
Problem 2: Because of the economic downturn, we had to cut our marketing budget – great, get rid of those dinosaur Yellow Pages ads and print ads that don't pay for themselves... and think smarter. My new ebook, Digital Marketing on a Shoestring, will help you in this.
Problem 3: I'm only a 1-2 person business, we do not have the technical resources to find out all about SEO, Adwords, and email marketing. That's fine, I can manage it for a small monthly payment.
"Problem solving is what 99% of all business products and services are about" (Robert Bly, The Online Copywriter's Handbook)
I love solving problems. I enjoy creating effective marketing with powerful writing.
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All articles here are original. Click to read PDFs.
10 Reasons to Sack Your Financial Planner
Why Should Women worry about Super?
Why is the Economic Cycle Important to Me?
Take These Steps to Reduce Your Spending
My latest book "Sack Your Financial Planner" tells you simply how to achieve financial freedom by the time you retire.
If you don't know where to start and have been relying on others to help you invest, beware... Are commission-based brokers, property salespeople, or financial advisers going to look after your best interests long term? Certainly not!
It's your money, so make your own Financial Plan using this handy guide.
Jennifer Lancaster explains how to research using varied media, but ultimately rely on your own plans, knowledge, and risk tolerance...
Read more and view a few sample pages
In the short, topical book "How to Kick Bad Spending Habits" Jennifer Lancaster examines why we shop, and how to stop common over-spending habits, and then save for the future.
Thousands of Australians go bankrupt from consumer debt every year. The average Australian household spends one and a half times their household income.
In this concise book, Jennifer offers ways to replace expensive spending habits, save money, rebalance your life, and even invest for the future...